Kirstie Fox is a portrait photographer whose work blurs the line between art and soul. Through her lens, photography becomes a ritual of presence, tenderness and transformation, a space where beauty, and emotional depth coexist. Her portraits capture more than faces, they hold moments of becoming.
The goal was to create a brand identity that mirrors Kirstie’s artistic essence: timeless, emotive, and rooted in the quiet power of authenticity. The visual world we built needed to feel both intimate and elevated, balancing Renaissance-inspired elegance with organic imperfection. It had to reflect the experience she offers her clients, one of calm, connection and profound self-seeing.
Logo & Visual Elements
The logomark and its variations are inspired by the refined grace of vintage emblems and the poetic softness of fine art photography. Flowing calligraphic initials KF form the centerpiece, encased in ornamental frames that echo antique mirrors, symbols of reflection, identity and inner truth.
Four main logo variations were developed, each designed to serve a distinct function across digital and print applications while maintaining a cohesive visual language.
The extended visual system includes five bespoke frames, meticulously hand-drawn to complement Kirstie’s portraiture. These frames, adorned with roses, leaves and fine ornamental details, can be layered over her photographs to create a Renaissance-like composition. Their delicate lines and botanical motifs connect the brand to nature, femininity and timeless artistry.
Typography & Palette
The typographic palette combines Tangier, a flowing script evocative of handwritten letters and human touch, with the classic sophistication of Garamond, grounding the brand in a sense of heritage and artful refinement. TT Drugs, the supporting body font, offers warmth and readability, balancing elegance with accessibility.
The colour palette draws from earth and age-old tones:
⟡ BONES: softness, light, and human warmth
⟡ KHAKI: natural calm and subtle elegance
⟡ OLIVE DRAB: grounded wisdom
⟡ MOSS GREEN: depth, intimacy, and renewal
⟡ LICORICE: shadow, contrast, and quiet strength
Together, they create a palette that feels both earthy and ethereal, like aged film, candlelight, or the patina of an old painting.
